Our Values
Beauty with a soul.
We Are Models was born in Florence 2022 from a simple but powerful idea: to create a different kind of modelling agency, one where people come before industry standards. Founded with a strong female perspective and a deep understanding of the challenges models can face, We Are Models was created to build a more supportive, transparent and inclusive environment.
From the very beginning, the agency has believed that models are not simply faces or bodies, but individuals with their own personalities, ambitions, stories and lives. This vision has shaped everything we do: promoting healthy and diverse representations of beauty, respecting each model’s personal journey, nurturing their talents and creating genuine relationships based on trust.
In 2026, We Are Models takes its next step and arrives in Milan, bringing its vision, values and new approach to one of the world’s most important fashion capitals. A new chapter begins, with the same belief that professionalism, creativity and success can go hand in hand with respect, wellbeing and authenticity.
Models are people, not mannequins.
The fashion industry can be aggressive and difficult. We adopted a clear philosophy and value system to help change it. Models are individuals, friends, sisters, and daughters. We believe an ethical and sustainable approach is not only possible, but essential to the future of fashion.
01
Founded by Women
Our agency was founded by women, for women. Owner Alena Mayuk is a former model and a mother of two, so we understand the challenges models face and work to create an environment of support, trust, and women’s empowerment.
02
Positive Body Image
We do not impose restrictive diets or tolerate practices that can lead to eating disorders. We firmly oppose body shaming and believe beauty exists in every shape and size. Physical and mental health always come first.
03
Respect for Personal Needs
Our models have studies, passions, families, and commitments beyond their careers. We do our best to make professional assignments compatible with university, family life, and personal responsibilities.
04
A Supportive Environment
We work to create a friendly, calm environment where models can communicate openly and as equals. Their psychological and physical well-being is fundamental to lasting professional success.
05
Diversity and Inclusion
Beauty does not have a single standard. We represent people of different ethnicities, ages, sizes, and backgrounds, reflecting the variety and richness of the real world.
06
Character Beyond Appearance
We highlight each model’s personality, passions, hobbies, sports, and talents. Dedicated categories help clients discover the individual qualities that make every person unique.
07
Training and Support
We provide our models with practical tools, guidance, and training to strengthen both their professional and personal skills.
08
Responsible Partnerships
We work with brands and companies that share our ethical values, respect models’ rights, and promote responsible practices in their work.
09
Transparency and Integrity
We operate transparently and uphold high standards of professional integrity. Our models can rely on clear, honest communication and consistent support.
When you work with us, you help promote these values too.